Last updated: 7/20/2023

New Delivery Window Requirements for Amazon Announced

Amazon, the global e-commerce giant, continues to evolve its processes to enhance customer satisfaction and streamline its operations. 

In line with this vision, Amazon introduced a new regulation on April 24, 2023, called the Delivery Window, as part of the Send to Amazon (STA) shipment creation process. 

This blog post aims to explore the challenges this regulation poses for Amazon sellers, offer potential solutions to overcome these changes, and discuss the impact on the overall lead time when shipping goods to Amazon's FBA centres.

  1. Understanding the Delivery Window Regulation

 The Delivery Window regulation requires sellers to provide a specific delivery window for their shipments to Amazon's FBA centres. 

This means that sellers must estimate the time it will take for their products to reach Amazon's warehouses accurately. This regulation aims to improve inventory management, operational efficiency, and ensure timely deliveries to customers.

  1. Challenges Faced by Amazon Sellers

Inventory Planning: Estimating accurate delivery windows can be challenging for sellers, especially those managing large inventories across multiple locations.

The regulation requires sellers to have a deeper understanding of their supply chain, logistics partners, and potential disruptions to meet the specified delivery windows.

Fulfillment Process Changes: Adapting to the new regulation might require adjustments to existing fulfillment processes, including changes to packaging, labeling, and shipping carrier selection. 

Sellers need to ensure their processes align with the delivery window requirements while minimizing any negative impact on their operations.

  1. Communication and Coordination

Collaborating effectively with logistics partners and carriers becomes crucial under the Delivery Window regulation. 

Timely communication, tracking updates, and proactive problem-solving are vital to meeting the specified delivery windows.

  1. Challenges Faced by the carriers

The implementation of the Delivery Window regulation also presents challenges for carriers involved in shipping products to Amazon's FBA centers. 

Carriers must now ensure timely deliveries within the specified delivery windows, which requires meticulous planning and coordination.

This regulation adds an additional layer of complexity to their operations, as they must align their schedules and routes to meet the varying delivery windows set by different sellers. 

Carriers may need to adjust their capacity, optimize their delivery networks, and invest in technology solutions to provide real-time tracking updates and meet the increased demand for timely deliveries. 

Additionally, carriers must proactively communicate with sellers to address any potential disruptions or delays, ensuring a smooth and efficient delivery process while adhering to the new regulation's requirements. 

  1. Overcoming the Challenges

Accurate Inventory Management: 

Implementing robust inventory management systems and leveraging technology, such as inventory forecasting tools, can help sellers estimate delivery windows more accurately. By analyzing historical data, sales patterns, and lead times, sellers can make informed decisions about inventory levels and minimize the risk of delays.

Streamlined Fulfillment Processes: 

Sellers should review their current fulfillment processes and identify areas for optimization.

Automating tasks, utilizing fulfillment software, and working closely with carriers can help streamline operations, reduce errors, and improve efficiency, thereby meeting the delivery window requirements.

Collaborative Partnerships: 

Building strong relationships with logistics partners and carriers is crucial. 

By fostering open communication and setting clear expectations, sellers can work together to ensure timely and reliable shipments. Regular performance evaluations and feedback sessions can help identify areas for improvement and enhance overall logistics operations.

6. Impact on Overall Lead Time

While the Delivery Window regulation introduces new challenges, it also offers potential benefits to both Amazon and sellers. 

By providing accurate delivery windows, Amazon can optimize inventory management, reduce storage costs, and improve customer satisfaction. 

For sellers, meeting the specified delivery windows can enhance their reputation, increase Buy Box eligibility, and ultimately drive sales.

However, it is essential to recognize that the implementation of the Delivery Window regulation might initially result in longer lead times as sellers adapt to the new requirements. 

Sellers should consider the following strategies to mitigate this impact:

Proactive Planning: 

Start planning and estimating delivery windows well in advance. This allows sellers to account for potential delays, optimize logistics routes, and make necessary adjustments to meet the specified delivery windows.

Improved Operational Efficiency: 

Streamline internal processes, optimize packaging, and leverage technology to improve operational efficiency. 

This can help reduce lead times and meet the delivery window requirements more effectively.

Close Collaboration: 

Maintain open lines of communication with Amazon's Seller Support team to stay informed about any changes, updates, or best practices related to the Delivery Window regulation. 

Proactively seek assistance and guidance to overcome challenges and ensure compliance.

Contact us today HERE to see how we can help you optimise your logistics to ensure you can smoothly adapt to the new delivery window requirements by Amazon. 


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